SLAM POETRY
A series of congress videos that communicated to dermatologists the personal suffering CSU can bring.
[2 Cannes Lions, 1 gold Clio, 2 globals, 2 IPAs, 2 Creative floors]
Daniel – diagnosis story
Julia – post diagnosis story
Marie – prediagnosis story
Early Storyboard
poetry leavepieces
At congress, dermatologists were invited to take home with them each of the patient poems.