CREATIVE DIRECTOR / COPYWRITER / POET
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Life Sucked Out

LIFE SUCKED OUT

[AWAITING 2019 AWARD CIRCUIT]


Audio stories

Available with the displays, audio stories invited the listener inside the patients' 'sucked out' worlds. 


Printed ADVERTISEMENTS


Internal 'making of' video

Created in-house (storyboard/shot/edit/grade) for internal communications. 


BRIEF

Help doctors understand how psoriasis causes patients to miss out on many moments of life.

IDEA

At the world’s largest dermatology congress, show doctors how psoriasis can suck the fun out of life.

Execution

Accompanied with their own audios story, we put psoriasis patients' lost moments on display for the world to see.