LIFE SUCKED OUT
[AWAITING 2019 AWARD CIRCUIT]
Audio stories
Available with the displays, audio stories invited the listener inside the patients' 'sucked out' worlds.
Printed ADVERTISEMENTS
Internal 'making of' video
Created in-house (storyboard/shot/edit/grade) for internal communications.
BRIEF
Help doctors understand how psoriasis causes patients to miss out on many moments of life.
IDEA
At the world’s largest dermatology congress, show doctors how psoriasis can suck the fun out of life.
Execution
Accompanied with their own audios story, we put psoriasis patients' lost moments on display for the world to see.