TREMFYA FIRST
[This is a sold in concept currently in development]
A MEDIA PLAN THAT ONLY BUYS THE FIRST ADVERT
BRIEF
Working within another agencies creative campaign, promote TREMFYA as a treatment doctors should prescribe first.
Idea
With TREMFYA being the first ever IL-23 inhibitor, own the concept of firsts.
Execution
By buying media that worked with our ‘first’ mentality (e.g. the first advert in a journal), we adapted the copy to remind people who to prescribe first.
sending direct mail with a first class stamp, obviously
EMAILS SENT AT JUST GONE MIDNIGHT OR ON THE FIRST OF EACH MONTH
SPONSORING THE FIRST ROW OF CHAIRS AT THE BIGGEST EVENT OF THE YEAR - AN INTERNATIONAL DERMATOLOGY CONGRESS