V-LINE PORTFOLIO REBRAND
Brief
For Merial V-Line UK, create a brand idea that brings together their portfolio of pet parasite treatments.
IDEA
With V being shorthand for the word ‘very’, we showed how prescribing our products ensured pets remained V-Covered.
EXECUTION
Use 3D lettering inspired by the products Merial make and the pets they protect.
Other v words
For each product benefit or congress booth panel, a new 'v word' was created.
